issue: February 2025
Synopsis provided by Floraculture International (fCI):
This month’s FloraCulture International is packed with exclusive features, industry insights, and global trade updates.
Taking center stage on our front cover is Camilo Bleier, Manager of La Gaitana Farms, proudly holding the coveted ‘Gold Rose’ award, presented to him by Daan de Vries, CEO of MPS, at the AIPH International Grower of the Year 2025 ceremony. Inside, we celebrate La Gaitana Farms’ remarkable journey alongside the other outstanding winners of this year’s competition (pages 20-29).
Water is the key theme this month, covering the challenges and opportunities in water management. From France’s controversial Méga Bassine project to Canada’s advanced water recapture systems, we examine how growers worldwide adapt to climate change’s pressures (pages 38-49).
With Valentine’s Day on the horizon, we spotlight the cut flower industry’s biggest event. We explore how Kenyan rose growers are balancing sustainability with high demand, delve into the logistics of Ecuador’s floral freight operation, and highlight florists innovating in a changing marketplace (pages 12-19).
Trade show season is in full swing, and we bring you the latest updates from new expos (pages 52-55), along with a full review of IPM Essen 2025 (page 58).
On the serious news front, we look at the reverberations towards our sector in the first month of Donald Trump’s new presidency. His proposed trade tariffs have already sent shockwaves through the ornamental horticulture sector, with growers in Colombia, Canada, and Mexico anxiously awaiting clarity on US policy (page 6). And with the political landscape shifting rapidly, who knows what March will bring?
Speaking of next month… The March issue will focus on quality and take a deep dive into the wedding flower market, a sector that continues to evolve with changing consumer preferences and sustainability trends.
Don’t miss these and more in this packed issue!