Commercial Horticultural Association hosts industry information stand and UK exhibitors at Fruit Attraction in Spain

Fruit Attraction, which takes place 8-10 October in Madrid, is one of the world’s leading fruit, salad and vegetable sector events. For anyone wishing to trade with the Iberian Peninsula, Fruit Attraction is an exciting opportunity to meet the growers and retailers at the end of one growing season and looking forward to the next but is also an important international hub.

There was a 16% rise in visitors with 103,868 visitors from 145 countries in 2023. The largest number of visitors came from Europe, but Latin America recorded the greatest growth, from countries such as Chile, Peru, Brazil, Colombia, Ecuador and Argentina. South Africa, the United States and Egypt, among others, also had a strong presence at the fair.

In 2023, the show attracted over 2,000 exhibitors, across nine halls with 64,000 net square metres of fruit and vegetable exhibits; a 10% increase from the previous year.

The CHA industry information stand and UK exhibitors are in a prime location at the exhibition. On the pavilion, visitors will be able to meet with representatives from the trade association and receive information about the comprehensive range of commercial horticultural and fruit produce solutions that innovative UK suppliers are offering customers across the world.

The UK exhibitors are:

AgriCoat NatureSeal Ltd
Stand 8B17 Hall 8
+44 (0) 1488 648988
info@agricoat.co.uk
www.agricoat.co.uk
AgriCoat offers solutions to maintaining quality and extending shelf-life in fruits and vegetables. This includes produce washes, based on organic acids, for cleaning and decontaminating of fresh produce and the NatureSeal range for preventing browning and drying out of prepared produce (IV-Gama). NatureSeal solutions, based on vitamin and mineral blends, are available for a wide range of prepared fruits and vegetables as well as for leafy salads, guacamole, and pesto. The company also offers plant-based fruit coatings, providing post-harvest protection to whole head produce, delaying ripening and reducing spoilage.

Coventry Chemicals Limited
Stand 8B17 Hall 8
+44 (0) 2476639739 / +44 (0) 7896016498
contact@coventrychemicals.com
www.coventrychemicals.com
OMNICIDE H and HORTICIDE disinfectant, is registered for use in Spain in Registro de Plaguicidas no: 23-230-11832 for the horticulture sector. It has been independently tested by global institutes for use of the product in the prevention of diseases such as Pepino Mosaic. Manufactured in the UK, the versatile range of cleaners and disinfectants is formulated to address the challenge of disease-causing microbes in the horticultural and growing sectors.

Richardson's Jersey Royals
Stand 8B17 Hall 8
+44 (0) 7797 711321
info@richardsons.je
www.jersey-royals.com
Jersey Royal New Potatoes are grown using liquid seaweed, lifted at the optimal time for flavour, hand-picked, fresh water washed, coated with coir and packed into heat-sealed moisture retaining kraft paper packaging. Richardson’s has revolutionised the retailing of ‘Jersey Royals’ in the Channel Islands.
The washing and application of coir ensures a consistent product. The consumer finds the potatoes much easier to prepare prior to cooking and the moistened skin rubs off easily.
The Richardson system is unique in the world and is gaining recognition as the ultimate system to deliver top quality new potatoes to overseas markets.

VIRIFIDES DIGITAL
Stand 8B17 Hall 8
contact@virifides.com
www.virifides.com
On offer from the company are several digital solutions. The Product Passport is a new data platform using leading data security technology to deliver shared data management solutions for trading partners and third parties in the food industry.
Dynamic Shipment Tracking offers solutions for daily challenges such as accurate ETAs and visibility to actual departure and arrival dates, using real-time statuses and user managed alerts.
Automated Import Compliance comprises digital solutions for customs compliance into the UK, at much lower costs and delivering greater operational efficiencies, while Smart Data Solutions combines data from multiple parties with secure document management to help operational teams work more effectively.

All are welcome to visit the UK companies exhibiting and to talk with the CHA trade association team who will be able to provide information on the CHA member companies during the exhibition and take sales enquiries to pass on to its member companies.

NOTES TO EDITORS:
The Commercial Horticultural Association (CHA) is the British trade association for manufacturers and suppliers of plants, products and services to commercial horticultural growers throughout the world. Covering the ornamentals, fresh produce, amenity and landscape sectors, our members offer the full portfolio of products and services for all horticultural requirements. The CHA is a Trade Challenge Partner and Accredited Trade Organisation (ATO) with the British Government’s Department for Business and Trade (DBT). The department helps UK-based companies succeed in the global economy. DBT offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. It works with CHA to provide companies with the tools they require to be competitive on the world stage.

For further press information contact:
Amanda Sizer Barrett
Director General, The Federation of Garden & Leisure Manufacturers Limited
Email: amanda@cha-hort.com

This announcement has been issued by The Federation of Garden & Leisure Manufacturers Limited from information provided by the Commercial Horticultural Association (CHA) or from organisations associated with the CHA’s initiatives. Reasonable steps have been taken to ensure that the information it contains provided is accurate. However, the Federation, the CHA and its member companies assume no responsibility for information contained within the document and disclaim all liability in respect of such information and shall not be held liable for any losses suffered as a result of issuing this information to the press or its use within the media.